Performance Marketing Lead
Company: VirtualVocations
Location: Columbus
Posted on: February 6, 2025
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Job Description:
A company is looking for a Performance Marketing Lead to manage
paid customer acquisition strategies.
Key Responsibilities
Own paid media strategy, operations, and reporting across various
channels, optimizing for key metrics
Develop scalable systems and processes for campaign management and
creative workflows
Collaborate with other growth leads to drive integrated marketing
strategies and provide performance updates to stakeholders
Required Qualifications
4+ years of experience managing and scaling paid media campaigns,
particularly with Google and Meta Ads
Strong understanding of return on ad spend (ROAS) as a key
performance indicator
Experience with campaign analytics, attribution, and automation
tools
Exposure to growth marketing areas beyond paid media, such as
product marketing and SEO
Ability to thrive in a high-velocity, outcome-oriented
environment
Keywords: VirtualVocations, Columbus , Performance Marketing Lead, Advertising , Columbus, Ohio
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